- would you sponsor a grocery store taste test?
- would you believe that everyone reading stories about childhood is a mom with a newborn?
- would you buy every US household with children to find moms with infants aged 0-9 months?
or...
would you want to target females who’ve recently shopped for maternity apparel, baby furniture and diapers?
youwould. And only acerno can tell you that.
We can tell you because we’ve got a co-op of multi-channel retail and product manufacturer websites whose anonymous shopping data we analyze for precise consumer segmentation. Because what better indication can consumers give about who they are and what they are interested in than what they shop for and purchase? By knowing if they have shopped for dresses, we know that they are most likely women—or if maternity dresses, expectant moms. If they are adding bassinets, diapers and newborn apparel to their carts, then they are probably expecting soon! So what better time to start telling them about your new formula for infants 0-9 months? By the time your new product hits the shelves, they will be downloading your coupons and adding your formula to their grocery lists—for dad to pick up, of course.
