Susan Wolfe Susan Wolfe
 
Susan Wolfe
sw@susanwolfe.biz
 
Susan Wolfe
48 West 20th Street
New York, NY 10011
Susan Wolfe
212.729.4261 phone
646.649.2351 fax



Susan Wolfe
Susan Wolfe Susan Wolfe Susan Wolfe Susan Wolfe Susan Wolfe
 
approach
     
 

Solo & Collaborative Work

It takes experts in many fields to achieve great marketing feats. Working with Wolfe is no exception.

Wolfe’s area of expertise is in developing smart strategy and managing the creative and media processes to deliver it.  

She’s adept at creating fresh and exciting concepts and inspiring teams to push creative limits. With Wolfe on board, concepts never stray from strategy and strategy never confines creative exploration.

Depending upon the need, Wolfe typically delivers any/all of the following:

  • Primary and secondary market research and analysis
  • Brand positioning strategy
  • Advertising and customer relationship strategy
  • Project scope and budget recommendation
  • Media strategy/media planning
  • Advertising creative brief
  • Promotion concept recommendation
  • Talent recommendation
  • Partnership opportunities
  • Sponsorship recommendations
  • Project timetable and budget management
  • Presentations for sell-in at each phase

Wolfe collaborates as needed with a network of top tier talent, including creative, media-buying, research, production, programming and technology professionals, as well as in-house teams.

 

Media Palette

Wolfe’s focus and experience is in creating and managing integrated campaigns that span the full scope of media communications. Depending upon client goals, resources and timeframe, recommended programs may include any of the following media:

  • broadcast/cable
  • radio
  • print
  • interactive/direct
  • out-of-home
  • sales promotion
  • media & marketing partnerships
  • event sponsorship
  • collateral materials
     
 
< back to previous page