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| Susan Wolfe
sw@susanwolfe.biz |
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| The Landscape | Inspired by some of advertising’s most influential thinkers and visionaries, Wolfe cut her first teeth at Madison Avenue’s top ad agencies.
She developed and managed high profile campaigns, including work for Nestle, Kraft, and Campbell’s brands, Owens-Corning, WCBS Radio, Tommy Hilfiger, Amtrak, Friends of Animals, and many others. Wolfe is a brand warrior in the truest sense. She approaches every assignment, from research to strategy, advertising to promotion, consumer to trade – all with an eye toward expanding the power of the brand. She is vigilant in her mission to apply classic branding principles to all marketing communications. |
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| Call of the Wild | After graduating with honors from the University of Connecticut’s School of Business, Wolfe landed her first job in advertising as a media planner. In short time she was invited to join the account management group, where she developed strategy and managed creative and media processes. Wolfe found her professional calling. She was fascinated with brands.
This fascination turned into considerable skill over the years, which landed her jobs leading advertising efforts for a broad range of clients, in consumer packaged goods, travel, toys, media, fashion, homebuilding, and nonprofit. Campaigns utilized television, radio, magazines, newspapers, direct and out-of-home media, and sales promotion. |
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| Moving on from the Pack |
Wolfe then went for the sales promotion jugular, and left the agency business to go to work for Disney. At Disney’s publishing division, she created promotional programs that generated incremental ad revenues from Pillsbury, Milton-Bradley, Microsoft and many others.
Eventually, Wolfe had to run with the dot commers, and went to work for America Online. At AOL she managed content partnerships during the company’s period of hyper-growth and business model transition. Her territory was AOL’s Kids Only, Small Business, and Travel channels. |
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| Back to the Ad Den | It’s not surprising that from AOL, Wolfe found her way back into the ad agency business – this time developing destination web sites and interactive programs for OgilvyInteractive clients Post Cereals, Yuban Coffee, Perrier Sparkling Water and others. While at Ogilvy, she conducted broad-based strategic research for Nestle -- studying the company’s interactive best practices around the world. The study resulted in development of several multi-brand/lifestyle web sites and integrated CRM programs for Nestle brands. |
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| The Green Field | In 2001 Wolfe left Ogilvy to start Sustainable Strategies, a marketing consultancy to help environmental organizations increase awareness of important issues through positive alliances with business and media. As a founding member of NYAFS (New York Alliance for Sustainability), she promoted and packaged sponsorships for its Interdependent Film Series – an environmental education and awareness-building event. Sponsors included the Village Voice, Domini Social Investments and Patagonia. Wolfe has consulted for several green groups, including the youth-oriented PopSustainability, and is trained in The Natural Step, a progressive framework for sustainability in business. |
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| .Biz | Today, Wolfe draws upon the depth and diversity of her experience to deliver inspired StrategicMarketingServices , BrandActionPromotions™ and BrandGreen™ solutions that move business.
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