Media Bytes
BBC AMERICA TAKES GOLDEN GLOBE HONORS
Niche Cable Network BBC America Receives 50% Of The Golden Globe Awards For Commercial Television
(NEW YORK, NY) - January 27, 2004 - BBC America was the upset network of the 61st Annual Golden Globe Awards, winning the honors for Best Television Series - Musical or Comedy for its smash-hit comedy The Office, and The Office lead actor Ricky Gervaise was named 2003's Best Actor In A Leading Role - Musical or Comedy Series. By winning the two awards, The Office captured two of the three total comedy categories as selected by the Hollywood Foreign Press Association. The only other awards of the year won by commercial television entries were presented to 24 (FOX) for Best Drama series and to Anthony LaPaglia for Best Actor, Drama for Without A Trace (CBS).
KSL Media has worked closely with BBC America for the past three years and is proud to have played a role in this success story. "This supreme acknowledgement for The Office by the Hollywood Foreign Press validates the unique creativity of the show and once again demonstrates that being bigger or spending more is not necessarily better, commented KSL Chairman Kal Liebowitz.
"While most of BBC America's competitors for television viewership spend significantly greater amounts in advertising and promotion, we worked strategically with the network to deploy our modest promotion and advertising budget in a most prudent and ROI effective manner...another David and Goliath tale that supports strategy over size and sameness", Liebowitz said.
The Office has won multiple awards including four BAFTA's (the UK equivalent of the Emmys) and a Silver Rose at the Montreux TV Festival, Europe's top television awards. The DVD (season one) became BBC Worldwide's fastest ever selling non-film DVD and the spoof documentary has been licensed to more than 100 countries and territories around the world.
About KSL Media
KSL is one of the largest independent media services firms in America. With full service offices in New York, Los Angeles and San Francisco, KSL serves clients such as Grey Goose Vodka, Countrywide Financial, K-Swiss, and BBC of America and ad agencies such as Pedone and Partners, Carlson Partners, Berenter Greenhouse Webster, Kovel Fuller, Ground Zero and Butler, Shine and Stern.
Contact: Anna Perales (818) 461- 5909