Media Bytes- Events
- Video
- Whitepapers
April 16, 2009
Backtalk: In Crisis comes Opportunity
Falling media prices mean big opportunities for mid-sized brands, especially specialty retailers, on a scane never seen before.
October 16, 2008
Bring Barter Back: Marketing Needs Alternative Engergy
A freefalling Dow and dark clouds over 2009-2010 forebode dramatically less marketing cash when companies need it most.
September 22, 2008
In Scary Times, Advertising Firms Offer Messages of Strength
EARLY last week, as the American International Group began to crumble, marketing executives at a large competitor, New York Life Insurance Company, huddled in a series of meetings.
June 23, 2008
Case Study: How KSL Nabbed $250 Million in Billings in 10 Months
"That old adage 'Half my media is being wasted; I just don't know which half'? Now we know which half."
June 19, 2008
A Defining Year for TV
Marketers need flexibility, and that means in-pocket beats upfront.
May 8, 2008
The Ripple Effect of Grey Goose Vodka
There's something to be said about a spirit brand that comes with a sense of empowerment when ordered by name; that when spoken (albeit a bit louder than if it were an alternative brand) draws
April 4, 2008
KSL Continues Roll, Rocks Up Four New Biz Wins In Early '08
KSL Continues Roll, Racks Up Four New Biz Wins in Early '08, By Joe Mandese, Friday, April 4, 2008
March 14, 2008
Callaway Gets 'Rich' with Online Efforts
Callaway Gets 'Rich' with Online Efforts, by Chuck Stogel (Brandweek), March 14, 2008
January 11, 2008
The Rep Factor, by Ed Kelly
The Rep Factor, by Ed Kelly, January 10, 2008
August 22, 2007
Navistar Media Shifts to KSL
Navistar International has named KSL Media for buying and planning chores.....
August 21, 2007
'Entrepreneurial Media' Pays Off
'Entrepreneurial Media' Pays Off For KSL, Wins Navistar, Other Attention-Hungry Accounts
August 16, 2007
Bodog Has Its Day
'Battle of the Bands' Helps Entertainment Company Branch Out Beyond Online Gambling
August 9, 2007
JHI Turns to KSL Media
JHI Turns to KSL Media
April 9, 2007
The Quiet Majority May Rule the Upfront
It's going to be a defining upfront for smaller advertisers...
March 8, 2007
KSL EXPANDS DIGITAL, KEEPS IT INTEGRAL
WEEKS AFTER BRINGING IN TWO heavyweights to lead its burgeoning communications practice, spunky independent KSL Media has recruited a third regarded as one of Madison Avenue's top digital media strategists.
May 4, 2006
CALLAWAY STRIKES PGA DEAL WITH CBS
NEW YORK Callaway Golf has made a sizable ad buy on 17 CBS owned-and-operated stations and 12 other CBS affiliates covering 35 markets during each weekend's CBS network telecasts of Professional Golf Association Tour, beginning this Saturday and running through August.
July 27, 2005
BACARDI SHIFTS BOMBAY MEDIA TO KSL
NEW YORK Spirits marketer Bacardi confirmed Tuesday that it has placed its Bombay Sapphire super-premium gin with a new media agency, independent KSL here, without a review. The brand had been with Universal McCann.
EDDIE BAUER SELECTS KSL
LOS ANGELES Eddie Bauer has selected independent, KSL, for a special Q4 project. Details are forthcoming.
GREY GOOSE ADVERTISES ON CNN NEWS SHOW
NEW YORK Two DeVito/Verdi spots for Grey Goose Vodka has become the first liquor ad on a national cable TV
January 31, 2005
KSL MEDIA IN NEW YORK TAKES OVER 3 ASSIGNMENTS
NEW YORK, NY - KSL Media in New York has been named to handle three assignments.
The Borders Group in Ann Arbor, Mich., named KSL to handle media planning and buying, with spending estimated at $15 million. The assignment had been handled by Crispin Porter & Bogusky in Miami, which continues to handle the creative account.
Western Union in Greenwood Village, Colo., owned by the First Data Corporation, named KSL to handle national television buying, previously handled by MindShare, part of the WPP Group, which continues to handle media planning. Spending was estimated at $30 million.
Turtle Wax in Chicago named KSL to handle media planning and buying, with spending estimated at $10 million. Those duties had been handled by Horizon Media.
July 29, 2004
CALLAWAY AWARDS $35 MIL. MEDIA TO KSL
LOS ANGELES, CA – LOS ANGELES Independent KSL Media has been assigned the estimated $35 million Callaway Golf media business, the agency said. Earlier in the month, the client's creative account was reassigned to Young & Rubicam Brands.
July 9, 2004
FUSE NETWORK SELECTS KSL MEDIA FOR MEDIA MANAGEMENT SERVICES
NEW YORK, NY – Fuse, the nation’s only viewer-driven, all-music network, selected KSL Media for media management services including media strategy, planning, and buying. The youth and music oriented cable network’s decision was based on KSL’s creativity, passion, and understanding of Fuse’s trade and consumer communication goals.
January 27, 2004
BBC AMERICA TAKES GOLDEN GLOBE HONORS
NEW YORK, NY - KSL Media has worked closely with BBC America for the past three years and is proud to have played a role in this success story. "This supreme acknowledgement for The Office by the Hollywood Foreign Press validates the unique creativity of the show and once again demonstrates that being bigger or spending more is not necessarily better, commented KSL Chairman Kal Liebowitz.
January 14, 2004
KSL MEDIA APPOINTS DAVID SKLAVER PRESIDENT OF EAST COAST OPERATIONS
NEW YORK, NY - KSL Media, one of the largest independent media services companies in America, announced today that David Sklaver has been selected as president of its East Coast Operations.
January 12, 2004
GUARDIAN SELECTS KSL MEDIA FOR MEDIA MANAGEMENT SERVICES
NEW YORK, - The Guardian Life Insurance Company of America has selected KSL Media for media management services including media strategy, planning and buying. Guardian selected KSL based on its strategic insights and focus.