Media Bytes
GUARDIAN SELECTS KSL MEDIA FOR MEDIA MANAGEMENT SERVICES
NEW YORK, January 12, 2004 - The Guardian Life Insurance Company of America has selected KSL Media for media management services including media strategy, planning and buying. Guardian selected KSL based on its strategic insights and focus.
Guardian selected KSL after a three-month review process. KSL's strong background with business-to-business media supports Guardian's marketing strategy, which is focused on reaching its distribution channels through a variety of advertising, public relations and direct mail activities. KSL will work closely in partnership with Guardian advertising agency of record Masius and public relations firm MS&L, both Publicis companies, on a tightly integrated campaign that uses all of the disciplines to increase visibility and penetration of its messages.
"KSL immediately understood our business model, and were able to offer some very creative and insightful ideas to tell our story effectively," said Mark D. Abrams, Guardian's Corporate Branding Officer. "We have tightened our focus on market channels that will reap the greatest return, and KSL has a clear understanding of how to maximize our efforts against our distribution."
"We are proud to add Guardian to our roster of clients," said David Sklaver, president of KSL Media New York. "Guardian represents the type of blue chip company with extensive B-to-B marketing needs that we have been able to attract and grow with."
The account will be serviced out of KSL's New York office. The former media agency was MediaVest, New York.
About Guardian
The Guardian Life Insurance Company of America, New York, NY (Guardian) is the fourth largest mutual life insurance company in the United States. As of December 31, 2002, Guardian and its subsidiaries had $34.1 billion in assets. Founded in 1860, Guardian is listed among Fortune magazine's top 300 businesses---and in 2003 was ranked once again as one of the top 10 most admired life and health companies in Fortune's "America's Most Admired Companies" list. With 5,500 employees, over 2,700 financial representatives and 93 agencies nationwide, Guardian and its subsidiaries protect individuals, businesses and their employees with life, disability, health and dental insurance products, and offer 401(k), mutual fund and annuity investment products, and trust services. More information on Guardian can be obtained at: www.glic.com.
About KSL Media
KSL is one of the largest independent media services companies in America. KSL services clients such as Countrywide Financial, Boeing, Grey Goose Vodka, and a number of independent advertising agencies. KSL has offices in New York, Los Angeles and San Francisco.